I’M Atit Purani

” Intentional Perseverance and deliberate patience overpowers talent. “

In my early days of teens, my body was so thin that I did not like to go in public because of the fear that people will ask me, “For how many years have you been fasting?” I never liked giving answer to that question because I used to eat healthy food in good quantity but perhaps my body didn’t know how to make muscles out of it. It was my body, not me ?

In other areas of life, I was okay at academics. Average at sports. I was not doing badly but I was not super-successful either.

Did my thin body and being average have anything in common? Well, maybe

For the first 25 years of my life, I used to believe that I had to live with the thin body which I was “given”, even though my fascination was a masculine body. Then I came across a thought from Albert Einstein: “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” Was it just imagination? Could I do it if I imagine it?

I imagined getting better at databases & within about eight months of conviction, intentional focus, rigorous practice and perseverance, I started being recognized as one of the best SQL Server experts in the company I was employed with and at one point of time, I was topper in online SQL Server examinations in my state.

Thinness of my body didn’t matter now. My colleagues knew that if they had any database problem, I’d solve it. They could depend on me.

For me, this was the first taste of success that I created myself and time started to change.

I continued to pump some iron and stay pumped up. Eventually I realized that I am also capable of building anything I can imagine. I imagined building a business and I built . I imagined building biceps and I build myself.

Both Biceps and Business demand conviction, intentional focus, rigorous practice and perseverance. I am fortunate enough to take pride in practicing these characteristics daily in every task I undertake. Small or big. Easy or hard. Important or urgent.

Building Biceps

Building bicep is symbolic of building One’s own self.


I often say that, “Intentional Perseverance overpowers talent”, meaning that an individual is capable of building anything one could imagine, visualize and convert it into reality. Being very thin and shy in my mid twenties, I transformed myself into a stronger and well-built guy. I am firm believer that if your core values and fundamentals are strong then path of life becomes easier to read upon.

If a ordinary guy like me can build biceps then others can do a lot many other things.

Can’t they?

Building Business

Space-O is synonymous with “Add Zero Add Value”


As adding zero to any number increases its value, I co-founded Space-O with a clear conviction that I wanted to make difference in other people’s lives by providing value added projects to clients and evoking a value of belongingness and satisfaction in the team working with me. It is what I call “esprit de corps” The motto I believe in is “WINNING PEOPLE rather than DEFEATING THEM”, who are none other than clients, the team working with me and society at large


Author Of

Get It Delivered

The latest book written by “Atit Purani”

Software Projects implementation fails due to a variety of reasons: from lack of understanding, knowledge, unrealistic expectations, lack of top management commitment, poor communication, unrealistic budgets and schedules, poor project management, lack of Project management methodology etc.

  • If you fit in any of the below mentioned categories, this book is for you:
  • Someone, who has never run a software project earlier, but wants to get started.
  • Someone, who wants to ensure optimal cost with his or her next Software Project.
  • Someone, who is carrying important piece of work, which deviate from their normal day-to-day workings.
  • Someone, who is a newbie to project management, but wanted to have a clear and quick guide to deliver a Software project.
  • Someone, who wants to take “pragmatic” approach to successful and happy Software Project delivery.
  • Someone, who is looking forward to excelling himself in delivery of Software Projects.

As the core theme of this book is “Delivery of Software Projects” it can be primarily used for projects within your own work and even your personal work also not limiting it to IT world.

As the title suggest that the aim is to make the delivery of a Project it should always be “happy” experience”.

Project Delivery = Getting things done at right time = Happy Customers with value addition